Top Digital Marketing Trends to adopt in 2018

India’s digital growth story is very interesting. Looking back, we've seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly Smartphone usage. Reliance Jio’s internet revolution is a perfect launch pad for online brands. While digital marketing looks promising, brands are spending money and get overwhelmed with responsibilities like Social Media Strategy Creation, Blogging, SEO, Email marketing, App promotion, and more. Now let’s focus and to talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:-

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 1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And businesses have been using it as part of their communications solutions. The new features like Business Profile, Away Message, Quick Replies and Greeting message clearly indicates WhatsApp has modernized its business communication tools and everyone will try their best to master it. Here the challenge will be to engage customers.


 2.) Facebook Messenger Ads to improve sales figure: - Introduction of Artificial Intelligence in form of Chatbots are fun and an amazing tool to master and to grow the bottom line of any firm. Mobile is increasingly becoming destination were marketers want to reach. There are many customers who don’t have website or the website is too heavy that it takes too much time to get load and that’s where Facebook’s special ad units come into play. Here brand and digital marketers will try to combine that Facebook’s special ad units with a sales funnel and custom audiences.


 3.) Live Streaming and Video Consumption will Rule 2018 :- With the entry of Reliance Jio 4G connection we have been witnessing 4G Connection in the hands of most of the people in the country. So what does it mean? It means brands are going to be crazy about Video consumption and they are going to invest heavily on it take Facebook Live , Youtube, Instagram Live as few examples.


4.) Twitter will suffer in 2018:- Apart from one to one conversation and increase from 140 characters to 240 characters there is nothing new in it. And we can expect less advertising budget from brands for Twitter in coming days.


5.) User Experience and Integration of Personalization in website: - User Experience is one of the most important aspects of a website or App, Visual design is the actual face of your brand. It’s what people see, and that directly influences how customers and clients think of your company. Also one must use Chatbots (Artificial Intelligence) for giving your website or App a personalized touch for the users.


 6.) Content Marketing will play a important role in 2018 :- Content Marketing is basically a way how brands interact with their customers and we have seen it growing last year and from my experience I can say it’s going to be used more frequently and in a more dynamic way. It’s important to give genuine and engaging content to customers for generating or retaining trust in brands. And at last good content improves your SEO ( Search Engine Optimization )

Written By : Ankit Kumar Shrivastava
(Founder/CEO/Creative Kalakar Infotech LLP)

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