Google Adds New features To Make Shopping & Travelling Easier

Google has announced new updates to make shopping and traveling easier on the mobile devices for the upcoming holidays.

Jonathan Alferness, VP-Product Management at Google said, “We’ll now give people the option to filter Hotel search results based on specific needs. For example, travelers can filter based on rating or price with one tap on their phones. We’ll make it easy to search for exactly what people want, like “Pet-friendly hotels in San Francisco under $200” to find the perfect hotel for them. This feature is available in the US and will roll out globally later this year. ”

Users may now see a “Deal” label when the hotel’s price is lower than historical pricing or when discounts are available. These deal are identified by Google algorithms on seeing a substantial reduction in price.

Jonathan further said, “We may show Tips to people when they could save money or find $105 if you stay Wed, Jul 13 – Fri, Jul 15”. We’ll be rolling Hotel Deals and Tips out globally beginning now and over the coming months. ”

Google is making it easier to track flight prices in Google Flights. Users can now choose to track fare for a date and route or track specific flights. They will be notified by email and Google Now Cards, when prices increase or decrease significantly.

Shopper’s Delight

Google said, “We've always been focused on helping people find the exact product they're searching for when they have a good sense of what they want. But over 40% of shopping related searches on Google are for broad terms like "women's athletic clothing" or "living room furniture." For these less defined searches, what we've often shown are specific product ads — say, a teal sofa — and that may not be the most useful experience for the person who isn't sure what they want to buy.”

All merchants that run shopping campaigns in the US, UK and Australia will be able to have their products appear automatically in Showcase ads in coming weeks.

Shopping on YouTube

Google is introducing two new features to give retailers more control over branding:
Companion Banner: A new interactive banner will appear next to the video that lets viewer scroll through the products while the video is playing.
Product Picker: This new feature lets advertisers choose and prioritize which of their products are featured as cards in a TrueView for shopping campaign.

Google further stated, “These days, shopping is truly global. To make shopping more efficient for shoppers and merchants alike, we’re currently testing a tool to perform currency conversions in Australia, Switzerland, Canada, and the UK. This feature allows you to convert the currency in your product data locally. This conversion makes your ads more understandable to users in other countries, while allowing you to continue using your existing website and landing pages without change. For example, a person shopping in the UK can see products sold by a US retailer, listed in British pounds. We’ll be rolling out currency conversions more broadly over the coming weeks.”

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